What to expect from Home Office Marketing

When you’re diving into digital advertising with Made in the Shade’s home office marketing team, we’re here to make the process simple, effective, and stress-free. Here’s what you can expect as we guide you through each step for a successful Home Office marketing campaign. 

The Initial Setup Phase

We start with a one-on-one meeting to learn about your business. This is where we’ll chat about:

• Your Territory: Which ZIP codes do you own and want to target? What are locals searching for, and what are local names for neighborhoods or areas in your territory?
• Your Best Sellers: Are blinds and shades your top sellers? Shutters or drapes?
• Your Goals: Do you want to focus on residential leads, commercial projects, or both? How many leads do you want in a month to reach your business goals?

This meeting ensures your campaign is custom-built to reflect your market and goals.

Campaign Setup (Google PPC)

Once we’ve nailed down your goals, the real work begins. After you complete the billing setup and advertiser verification required by Google (don’t worry, we’ll guide you through it), we’ll take over the technical setup.

Here’s how it works:

• No Contracts: You’re not locked into anything. We operate month-to-month.
• Transparent Billing: You’ll pay Google directly for your ad spend. Our premium fee is invoiced alongside your ongoing monthly support fees.

Every territory is unique, and we make sure your campaign reflects that. No cookie-cutter setups here! Instead, we take the time to tailor your ads specifically for your market.

• Target Your ZIP Codes: We’ll make sure your ads are only shown in the areas you own. This ensures your budget goes toward the right audience—your local customers.

• Build Ad Groups That Work for You: We’ll create specific ad groups to focus on your services. Typically, these include:

  • Blinds/Shades
  • Shutters
  • Curtains/Drapes
  • Commercial Window Treatments
  • Custom Window Treatments
  • Brand

  However, if something stands out in your territory—like motorized shades or drapes for luxury homes—we’ll adjust accordingly to highlight your strengths.

• Research Keywords Locally: Your customers are searching differently based on where they live. That’s why we focus on local phrases like “custom blinds near me” or “window treatments in [your city].”

Every detail is customized to reflect your unique territory and business goals. Once the setup is complete, your campaign can go live in just 1-2 business days.

What's the 7-day learning phase?

Once your ads are live, they’ll enter Google’s 7-day learning phase.
Think of it as Google’s way of fine-tuning your campaign. During this time:

• The system learns which keywords, audiences, and placements work best.
• Performance might fluctuate a bit—but don’t worry! You can still get leads during this period.

This phase is critical for setting your campaign up for long-term success.

Why Commit to 3 Months?

Here’s the truth: PPC campaigns aren’t an instant results machine—they’re an investment. Running your campaign for at least 90 days gives it time to ramp up.

Here’s why the 3-month mark matters:

• Learning and Adjusting: We’ll optimize your campaign as we gather data.
• Consistency Builds Trust: Staying visible helps build brand recognition.
• Spotting Trends: We can identify what works best and refine the strategy.

Patience pays off. Most campaigns start hitting their stride in months 2-3.

Seasonality and Holiday Impacts

The holiday season (November and December) can impact our industry and ad performance. Here’s what typically happens:

• Lower Search Volume: People are busy with holiday shopping and celebrations, so window treatments might not be at the top of their minds.
• Increased Competition: The ad space becomes crowded, as companies flood Google with holiday promotions, which can drive up costs per click (CPC).

For Made in the Shade franchise owners, this seasonal slowdown is normal. Historically, these months are slower for the window treatment industry overall. The good news? Staying visible during this time helps position you for a strong start in January when demand picks back up.

The Bottom Line

Our goal is to make digital advertising stress-free and effective for you. From personalized campaign setup to ongoing optimization, we handle the details so you can focus on what you do best—running your business.

You're in complete control with no contracts, transparent billing, and a month-to-month structure. Ready to give it a try? Let’s grow your business together!