How successful is the Home Office at marketing?

Our Home Office Digital Ad Stats tracks progress locations we are working with, as well as the Win of the Month! The Win of the Month is the best-performing ad location from 3 months ago. It is 3 months prior because it takes some time for all leads generated to close and get stats on revenue and profits from those leads. Owners who sign up for Premium Marketing get access to even more KPIs to determine the success of their digital ad campaigns. 

Please note that any marketing campaign takes some time to ramp up (typically 3 months), so it is important to set expectations. 

The most important KPIs are the:

• Cost per Lead
• Cost per Appointment (Quality Leads)
• Revenue Return on Ad Spend
• Return on Investment

We can track the Cost Per Lead for you without any help, but we would appreciate your help with appointments, close sales, and profits generated from leads to calculate the Cost per Appointment, Revenue Return on Ad Spend, and Return on Investment.