How to name your Pictures to optimize SEO

Naming your images with clear, keyword-rich file names helps search engines understand what the image is about. This improves visibility in image search results, strengthens page relevance, and supports overall SEO performance.

You can rename pictures by simply right-clicking the image and selecting Rename from the drop-down menu. This works both in Microsoft Teams and in your documents.

For best results, we recommend using the format brand-product-room-city and separating each word with hyphens. This makes the file readable for both search engines and accessibility tools. For example, instead of uploading “IMG-0232.jpg” rename it to “Norman-SmartDrape-Living-Room-Dallas.jpg”